Merchandise & Licensing Manager

This role reports to the Director of Marketing Operations or their designee and is based in Banbury, UK. The Manager leads the Merchandise & Licensing function, managing a small team and delivering the team’s global merchandise, retail and licensing strategy, working closely with the Director of Commercial & Marketing.

Key responsibilities

• Own and lead the development and execution of the team’s global merchandise, retail, apparel and licensing strategy, identifying new revenue-generating opportunities.
• Lead, manage, motivate and develop the Merchandise & Licensing team, setting clear objectives and KPIs for direct reports.
• Develop and manage the seasonal merchandise plan aligned with brand objectives and fan insights, overseeing product development and design approvals with the retail partner and licensees.
• Develop, negotiate and manage licensing partnerships, and maintain day-to-day account management of licensee relationships.
• Maintain overall responsibility for the team’s apparel and retail partner, including planning, ordering, forecasting and budget management for team apparel.
• Oversee driver and mechanic racewear programmes, and lead retail activation strategies across race weekends, public events and promotional appearances.
• Track sales performance, royalty income, stock levels and market feedback, delivering quarterly business reviews to senior leadership.

What you’ll bring

• Degree or equivalent professional qualification in Marketing, Business, Commercial Management, Retail, Licensing or a related discipline.
• Minimum 5–7 years’ experience in merchandise, licensing, retail, marketing or commercial partnerships within motorsport, sport, entertainment or premium consumer brands.
• Previous people management experience, with responsibility for developing and leading direct reports.
• Experience managing external partners, suppliers and licensing relationships, and proven experience managing budgets and commercial performance.
• Strong understanding of brand management, licensing, product development and retail operations.

About TGR Haas F1 Team

TGR Haas F1 Team has been a stalwart of the FIA Formula 1 World Championship over the past decade. The first American Formula 1 team to compete in the sport since 1986, Haas made an immediate impression with a points-scoring debut at the 2016 Australian Grand Prix. The team operates from three HQs — Kannapolis in the US, Banbury in the UK, and Maranello in Italy.